This Is Cala, Inc. (CALA) considers the privacy and security of user information an important component of the services offered at its website,, and mobile app (the Apps). The following information explains how CALA collects and uses information obtained from users in connection with services available at the Apps (taken together, the Service).

Managing Your Content.

CALA enables you to get fitted for great fitting clothing using only your phone. This data will be stored so that you can make future purchases without needing to go through the fitting process again. At your election, you may delete all fitting data in the menu on your profile. Should you choose to do this, you will need to go through the fitting process again prior to making a future purchase. We hope you'll enjoy the simplicity of size-free shopping for a very long time, however, if for some reason you ever want to delete your account, just send an email through the "contact us" menu item in the app with your request to delete your account.

Information Collected.

At your election, you may request additional information about CALA. When you do so, you may need to submit certain information or data to CALA, for example, your contact information (collectively, User Data). When you visit the Apps, web servers collect "traffic data" (such as, for example, time and date, the address of the website from which you entered the Apps) about your visit, which is stored as anonymous, aggregate data. Collecting such data may entail the use of IP addresses or other numeric codes used to identify a computer.

Use of Information.

CALA uses User Data to respond to your inquiries for additional information. CALA uses "traffic data" to help diagnose problems with its server, analyze trends and administer the Apps. Your IP address is not linked to personally identifiable information, but is used to gather broad demographic data and to monitor statistics to improve the Apps and Service.

Sharing of Information.

Currently, CALA will not share personally identifiable information with any third party for commercial purposes. CALA may, however, disclose personally identifiable data if (1) reasonably necessary to perform the Service, (2) authorized by you, (3) otherwise permitted under this Privacy Policy or (4) CALA is required to do so by law or regulation, or in the good faith belief that such action is necessary to (i) conform or comply with applicable laws, regulations or legal process, (ii) protect or defend the rights or property of CALA or any other user or (iii) enforce the Terms of Use. CALA may transfer personally identifiable information to any successor to all or substantially all of its business or assets that concern the Service.


Information collected by CALA is stored in secure operating environments that are not made generally available to the public. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, CALA cannot ensure the security of any information you provide, and you do so at your own risk. Once CALA receives your transmission, it will make reasonable efforts to ensure its security on its systems.

Third Party Sites.

The Apps may permit you to link to other websites on the Internet, and other websites may contain links to the Apps. These other websites are not under CALA control. The privacy and security practices of websites linked to or from the Apps are not covered by this Privacy Policy, and CALA is not responsible for the privacy or security practices or the content of such websites.

IP Addresses and Cookies.

CALA may use your IP address to help diagnose problems with its server, and to administer the Apps. Your IP address is used to help identify you and to gather broad demographic information. IP addresses are also used to provide an audit trail in the case of any attempted illegal or unauthorized use of the Apps. "Cookies" are pieces of information that a website transfers to your computer's hard disk for record-keeping purposes. Cookies in and of themselves do not personally identify users, although they do identify a user's computer. You may be able to set your web browser to refuse cookies.


If you change your mind about CALA use of User Data volunteered by you, you may CALA send an email to with your electronic mail address.


CALA reserves the right to change or update this Privacy Policy at any time by posting a notice at the Apps. Information collected by the Service is subject to the Privacy Policy in effect at the time of use.


If you have any questions regarding this Privacy Policy or your dealings with the Apps, please contact CALA